SEM Intake Form_R3D - RouteThree Digital

INSTRUCTIONS

Please fill out the form in as much detail as possible.

Please note: Creatives are not included, and AD Specs can be found below:

R3D_SEM Digital Intake Form

Name

This field is for validation purposes and should be left unchanged.

Search Engine Marketing Ad Campaigns

This form collects general information and additional details required SEM campaign optimization. Please fill out each section as completely as possible.

Who are you?(Required)

First Last

Your Email Address(Required)

Email Address Confirm Email Address

Are you an Agency

Yes

Not Sure

(Whitelabel Partner)

Access & General Info:(End user)

Business Agency Name

Key Contact Person (If applicable)(Required)

Billing Contact Email(Required)

Please share account access information to: ddc.inc.ca@gmail.com and / or CC seo-ops@routethreedigital.com

Grant Access to: (Check all that apply)

Google Analytics (GA4) & Google Tag Manager (GTM)

Google Adwords

Meta Business Account - See email address

LinkedIn Ads

What are your Corporate goals for SEM?

Date of Campaign Launch

Campaign Website URL

What is the URL of the thank you page for goal tracking?*

Which geographical areas does your customer want to target?*

Who is your target audience?*(Required)

(e.g., leasing, renting, buying, residential, commercial, developer, builder, brand)

Any specific discounts/offer/Call to Action to be included in the ad copy? (recommended whenever possible)*(Required)

(e.g., leasing, renting, buying, residential, commercial, developer, builder, brand)

What Sets Your Business Apart from Competitors?

Campaign information - Google PPC

What destination URL should the ads point to?*

Campaign phone number*

Please provide some examples of keyword phrases you would like to target*

Google - Performance Max - Display & YouTube

For Google Display - What would the client like to feature in the ad copy

Who are their competitors?

Do the retargeting ads have a different destination? If so please include:

Creatives are not included and will need to be emailed to dc.inc.ca@gmail.com and / or CC seo-ops@routethreedigital.com

AD SPECS FOR ALL PLATFORMS SEE ABOVE!

Social Display Campaign

Instagram Page URL

Facebook Page URL

LinkedIn Page URL

YouTube Page

If possible, please provide text for ads* (If not - then we can create the ad copies)

Maximum of 5 of each: Text - max 125 characters: Headline - max 25 characters: Link Description - max 30 characters:

Will the client be supplying an audience list for look-a-like audience targeting?*

Anything else you want to add?